“[Sustainability] is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. For humans it is the potential for long-term maintenance of well being, which in turn depends on the maintenance of the natural world and natural resources.” –Daniel W. Bromley (2008). "sustainability," The New Palgrave Dictionary of Economics, 2nd Edition.
With generations of humans becoming accustom to a life of consuming products and discarding without thinking (myself included) of the ramifications on our EARTH we MUST change our habits. If we do not change our habits we will see adverse conditions appear in our every day lives. The Tsunami in Asia and the BP oil spill are only the start of the EARTH revolting if we are not careful.
That being said over the course of the next two years (and my life beyond) you will see Sustainability blog posts sprinkled throughout the Sports and Music.
My GOAL:
1. Provide education and insight into how human beings are destroying our precious Earth.
2. How YOU can make a difference, change your habits, save money, be creative and ultimately preserve our Earth for generations to come.
3. Why Sustainability is not a partisan issue. Yeah that’s right; whether you’re a free stater, democrat, republican, communist, socialist, independent, pacifist or whatever you should all CARE!
Here are two resources that can help start a revolution.
Nike Re-Use-A-Shoe – Since 1990 Nike has been reusing every part of shoes that we send in to make running tracks, basketball courts and tennis courts! That’s right less rotting shoes at the landfills!
http://www.nikereuseashoe.com/
Cradle to Cradle – One of the most fantastic, thought provoking, inspiring and perplexing books every written. Who would have thought that running shoes contribute to climate change, that soda bottles could one day be discarded to plant a tree or that WASTE = FOOD!
http://www.mcdonough.com/cradle_to_cradle.htm
Keep it real, keep it clean and keep it smart!
-Jonathan Megas-Russell
Wednesday, September 8, 2010
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